What Was Happening in My Life
I was building the new structure, systems, and impact of Terra Genesis International. We were working with a multinational cosmetics company to transform their supply “chain”, focusing on regenerative agriculture and permaculture farming around the world. It was an immersion into international business and the inner mechanics of the global economy. I needed insight to navigate the complexity, from someone who had deep experience in this realm.
How “The Responsible Business” Changed My Life
With the foreword by the Chairman of Bank of America, it was immediately clear that this book was not written by some small-time startup consultant. The stories of large-scale business transformation gave me striking depth into how global corporations can work at their best. I could see how a focus on business essence could lead to positive systems change. And the book’s core framework (the 5 Stakeholders of a Responsible Business) gave me immediate practical insight on how a company could turn it’s eyes outwards and see how to change its effect in the world.
When I finished the book, I felt empowered to transform any business. The process would not be fast or easy (for my company, or the businesses we were working with), but the path was clear.
(If you’re just arriving at Re-Source: Ethan Soloviev on Regenerative Agriculture, Business and Life, welcome! This post is part of a series called ‘Life Changing Books’ – the most important books in my overall development and evolution. Click here to see a list of all the books, organized chronologically and thematically!)
